DOLCE VITA - PART 1

The project entails creating a branding system for the fictional gelato company Dolce Vita, and developing a multiple-layered identity system that extends beyond the store branding to the packaging and products as subunits of the company.

SOLUTION

In order to craft a modern and universal brand identity, the store unitizes a sleek black-and-white color palette. This not only creates versatility within the brand, but allows the gelato products to stand out more with their vibrant colors and characters. Each gelato character represents its respective flavor through the use of symbolic shapes and hairstyles.

March 2023

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