LA FOOD FESTIVAL

Using cultural unity, community, and love for food as the driving motifs, I created the brand identity for the LA Food Festival. The identity and all the assets that support the festival branding are focused on telling a story about rich and diverse cultures in LA through food.

SOLUTION

The four primary posters collectively make up a large table filled with food, highlighting the diversity the event will bring, and representing a large gathering of friends and family coming together where food, experiences, and love are shared. The other deliverables for the festival will employ the same concepts and narrative as the posters, creating a unified brand identity.

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